The Simplest Strategy to Boosting Your Business Sales This Summer
Even the hottest summers have their upsides. People spend more time outdoors, making it the perfect time for businesses that thrive on being outside to step up their game.
From adventure-based businesses like rafting or zip lining to restaurants and cafes with outdoor seating, there are plenty of ways to cash in on the heat. In this blog, we will discuss how you can leverage the summer season to boost your business sales and get your brand noticed by bringing your marketing efforts from lukewarm to red-hot in no time.
Run a Promotional Campaign
One of the best ways to attract new customers and boost your brand visibility is to run a promotional campaign. This can involve everything from discounts and price reductions to free giveaways and samples. A recent study found that 69% of customers shop more often when offered promotions and deals.
Combining a promotional campaign with marketing strategies can help to increase brand awareness and boost sales.
Host An Event
From hosting an outdoor event to running an in-store event, there are plenty of ways to get the most out of your event based marketing campaign. Hosting an event at your business or in a nearby location can be a great way to draw attention and get recognition for your brand, boost your foot traffic and gain new customers. You can host a wide range of events depending on your business type, including sports tournaments, team-building activities, food festivals, art or music exhibitions and so much more.
Adjust Your Marketing Strategy
The summer season is a great opportunity for businesses to try out new marketing tactics and change up their strategy to ensure they’re getting the most out of their efforts. First, try to focus your efforts on warm weather days and times of day. For example, you may want to schedule outdoor advertising campaigns during the day, and focus on evening and early morning hours for social media posts. You may also want to try changing up your target audience.
Consider advertising to a different audience than usual, or try focusing your attention on a different demographic, such as families with children.
Provide Complimentary Services
One of the best ways to show off your brand’s strengths and establish yourself as a leader in your industry is to offer complimentary services. You can offer special discounts or freebies, give out free samples of your product, or even offer free services to customers. This can be a great way to establish yourself as a trustworthy business that goes above and beyond.
You can also offer special deals or discounts exclusively to members of your mailing list. This is a great way to reward your current customers and encourage them to sign up for your mailing list.
To conclude, summer is a great opportunity for businesses to boost sales and attract new customers.
with Arbox's variety of small business management tools, you can easily boost your sales by sending special promotions to your best customers based on their purchase history. contact your customers by email marketing, SMS campaign, or push notifications via your client app.