The Basic Steps to Building Your Business Brand: A Guide for Beginners
Your brand is your business identity. Your brand is how potential customers, partners and suppliers perceive your business. It’s all about the attributes that set you apart from your competitors and make you memorable to your target audience. As a small business owner, you’re probably stretched in many different directions at once. However, it’s important not to overlook the importance of branding as part of your business strategy.
A strong brand can give your company a competitive edge, attract new customers and partners, and drive sales by communicating what makes you stand out from the competition. The good news is that branding isn’t some mysterious process reserved only for huge corporations with big marketing budgets. You don’t need an entire team or department dedicated to coming up with a tagline and logo — just some basic knowledge on how to do it right!
Before We Begin: What Is Branding?
Branding is the process of creating an identity for a company. It’s not just about a logo, it’s about the message behind the it, the tone of your marketing, the products and services you sell and the people you hire.
Your branding is your business’s promise to your customers and it’s important for every business owner to understand what branding is and how it can help or hinder their business.
A strong brand will increase customer loyalty, help you attract new clients and make it easier to raise funds. It starts with having a clear picture of who your customers are and what they want. Your branding should answer the questions people have about your business, like What do you do? What services do you offer? And why should I choose you?
Why is Branding Important for a Small Business?
As a small-business owner, you might think branding isn’t something you need to focus on. Your company is small, so you don’t need branding, right? Wrong!
Branding is a crucial part of your business strategy, no matter how big or small your company is. Branding is about more than just a logo and a catchy slogan. It’s about creating a consistent image for your business and differentiating yourself from your competitors.
You’ll need branding to help your business grow, whether you’re selling a product or providing a service. You’ll want your brand to resonate with your customers, so they remember your company and come back again and again. Branding can help you stand out from the competition, whether you’re in a crowded industry or you’re launching your very first business.
Step 1: Know Your Audience and Consumers
The first step in building your brand is to understand your audience and your consumers.
What are their needs and desires? What do they want from your product or service? These are critical questions to ask as a step in building your brand. Start by asking these questions and then do some research to find out more about your potential audience.
You can survey customers or potential customers, speak with people at events or in your network, or even conduct a Google search to find useful information about who your potential customers are.
Step 2: Determine Your Message and Value Proposition
The next step in the branding process is to determine your message and value proposition.
What do you want your customers to know about your brand? What do you want your brand to stand for? These are important questions to ask yourself as you’re building out your brand because they’ll help you shape your message in a way that resonates with your audience. Your message should be clear, memorable and easy to understand.
Your value proposition is the promise you’re making to your customers. Why should they choose your brand over your competitors’ brands? What are you offering that’s different from other brands? Think about these questions and bring your answers to life in the branding process.
Step 3: Select the Right Platform(s)
The next step in the branding process is to select the right platform for your brand. What are some of the most popular platforms for branding? You’ll want to think about things like your website, social media accounts, email marketing campaigns, your tone of voice and your imagery.
Your website is the most important branding tool you can have. It’s often the first thing customers will see when they want to learn more about your brand or want to purchase a product or service you offer.
It’s also where they’re likely to go again and again. Make sure your website is easy to navigate and loaded with information your customers want and need to know.
Step 4: Choose Your Colors and Fonts
Another important step in the branding process is to choose your colors and fonts. These are two elements that will help communicate your brand visually to your audience. They’ll be able to see your colors and fonts and understand more about your brand with just one quick glance.
You might already have a specific color in mind for your brand. If not, there are tools that can help you choose the perfect colors for your brand. You can also use color psychology to help guide your decision. Colors have different meanings and emotions associated with them and you can use this to your advantage in branding your company.
Similarly, you’ll want to pick the perfect font for your brand. What does it say about your brand? What emotions does it evoke in your audience? Don't feel overwhelmed by these decisions of design isn't your strong suit. you can take advantage of pre-prepared templated on websites like Canva to help you with the branding process.
As you can see, branding is a crucial part of any successful business.
Whether you’re a small business or a large corporation, you’ll need a consistent brand that resonates with your audience and helps you stand out from the competition.
Brand building often starts with a vision. You need to know who your target market is, what they want and what you can offer them better than anyone else. Once you know that, you need to decide on a name, a logo, a tone of voice and a color scheme. All of these things will help you build a brand that is unique to you and your business.