5 Unconventional Marketing Channels You Can Try To Put Your Business On the Map!

Are you looking for ways to make your business stand out from the competition? You may have already heard of some of the more conventional marketing channels like social media, email campaigns and content marketing. But have you ever considered trying some of the less conventional marketing channels?

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These unconventional methods can be a great way to make your business stand out and get noticed.
From guerrilla marketing to utilizing influencers, there are a variety of options available to help you put your business on the map and stand out from the crowd.

Guerrilla Marketing

The term guerrilla marketing was first used in the 1980s to describe unconventional marketing tactics.
These strategies are often low cost or even free, and can be extremely effective at generating high volumes of visibility for your business.
Guerrilla marketing tactics often incorporate word of mouth, social media presence and anything else that can help you spread your message.

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In today’s world, guerrilla marketing can be done across several different channels -
Facebook groups and Instagram are just a couple of the many social platforms available for guerrilla marketing. You can also utilize traditional guerrilla tactics like paid product placement or live events. Guerrilla marketing can be a great way to get your product or service in front of a large audience without needing to spend large amounts of money. So, if you’re looking for a way to promote for little or no cost, guerrilla marketing may be just what you’re looking for.

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Referral programs

Many companies offer referral programs, where existing customers can earn rewards by referring new customers to the business. A referral program is a great way to get the word about your business and services out there, especially if you are having trouble getting sales through other channels.

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You can offer rewards like a credit toward future purchases, a discount on their next purchase, free shipping, or even a cash reward.
Referral programs can be used across multiple channels including email campaigns, social media and even word-of-mouth recommendations.
Besides the obvious benefit in getting fresh faces through the front door, referral programs can also strengthen your connection with your existing clients and make the feel like a part of your business's story.

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Community Involvement

By participating in local events, volunteering for community projects and establishing relationships with other local businesses, you can increase your visibility and build a positive reputation in the community. This can lead to word-of-mouth referrals and more customers, as well as provide opportunities for cross-promotion and partnerships.

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You can also gain valuable insights into what people are looking for in a business like yours. This can help you tailor your products or services to better meet the needs of the community and increase customer satisfaction. Additionally, community involvement can help establish trust and credibility with potential customers, as they see that you are invested in the well-being of the community and care about more than just making a profit.

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Furthermore, participating in community events and initiatives can provide opportunities for direct marketing and networking with potential customers. You can showcase your business, demonstrate your expertise and connect with people who may be interested in what you have to offer.

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Utilizing User Generated Content

Using client generated content, such as customer reviews, testimonials and social media posts, can greatly benefit your marketing efforts by adding credibility and authenticity to your business.
When potential customers see positive experiences and satisfaction from real people, it helps to build trust in your brand and products. Additionally, featuring this type of content on your website and social media channels can also increase engagement and encourage even more user-generated content, further expanding your reach and online presence.

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You can also encourage your customers to create content featuring your products and post these on their own social media accounts. You can offer incentives for customers to create content featuring your brand to help increase the volume of content available.
Utilizing client generated content in your marketing strategy can help to boost brand recognition and attract new customers.

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Word-of-Mouth Marketing

Word-of-mouth marketing can be one of the most effective ways to spread the word out about your business.

When satisfied customers tell their friends, family, and colleagues about their positive experience with your business, it creates a chain reaction of positive recommendations. This type of marketing is often more trustworthy and credible than traditional advertising methods, as it comes from a personal recommendation. Encouraging customer reviews and referrals can help increase the reach of your word of mouth marketing efforts, giving your business a boost and helping it to stand out in a crowded market.

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You can also help generate positive word-of-mouth by actively thanking customers for their business and giving them positive experiences when they purchase from you. These actions can help you build a large base of positive word-of-mouth customers who will be more than happy to talk about your business and refer their friends to you.

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Conclusion

Marketing isn’t just about creating advertisements and putting them out in the world. It’s about finding the right channels and audiences for those advertisements and making them resonate.

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That’s why it’s important to experiment with different channels and find out which ones resonate with your target audience. Each industry is different, and there isn’t a one-size-fits-all solution when it comes to marketing. That's why you should explore the unconventional channels and find out which one works best for your business.

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