Tips to Improve and Streamline Your Pilates Business
As the popularity of Pilates continues to soar, Pilates studio owners have a tremendous opportunity to capitalize on this thriving industry. The key to success lies in improving and streamlining your Pilates studio business operations.
As with any business, running a successful Pilates studio involves a multi-faceted approach to business operations. This means that beyond simply providing a good service, you'll also need to be adept at planning and scheduling, market research and marketing and an understanding of the power of social media.
So, in this guide we'll dig into the aspects of managing a Pilates business to help you build a more successful business and get more Pilates clients.
Just starting out? Read our guide: How to start a Pilates studio business
Making Efficient Use of Staff Time
Efficiency is the cornerstone of a well-run Pilates business. Whether running a Pilates studio, or offering specialty classes from a hired location, you can thrive by implementing these staff management strategies.
Play to Staff Strengths
Everyone has their own strengths, and that include Pilates instructors. When planning Pilates classes, make sure to factor in who is best suited to beginners class, who can offer the best class for seniors and so on...
Of course when you hire Pilates instructors, you screen them for their expertise and experience. So ensure that you also hire according to your business plan. For example if you're planning on focusing on a target audience such as corporate wellness classes, use Pilates instructors who are going to be confident and provide a quality Pilates class in this space.
Leverage Pilates Management Software
There are so many hours in the day, so make sure you use effective and efficient scheduling tools. Arbox offers top tier Pilates studio management software to help you plan classes, communicate with staff and clients and ensure everyone knows what is happening and when.
Using Pilates management software to simplify scheduling, client management, and financial tracking makes it much easier for you as a business owner or manager. This not only reduces the burden on your staff but also ensures accuracy and consistency in your business operations.
Furthermore, leveraging Pilates studio software enables you to access real-time data and analytics, empowering you to make informed decisions that drive your business forward.
Communicate Business Developments and Brand Goals
As a Pilates studio owner, you will have your own business plan and goals. Be clear and open with your staff about your vision and plans for the business to enable them to help you achieve those goals. What does this actually mean?
When your staff understand what the common goal is, they are more likely to be empowered to make the right decision and help clients more effectively.
For example if you have great plans for a New Year promotional campaign, your staff might be able to communicate this to their class, or even share in their social media.
While weekly meetings are great, it's also a good idea to communicate with staff using email. Arbox gives you the power to communicate easily with staff to ensure your Pilates studio keeps running smoothly.
Optimizing the Customer Experience
Perhaps the simplest way to improve your Pilates studio business and win more clients is to simply focus on the customer experience. This covers many aspects, including the staff performance as mentioned above. But it also means understanding how to reduce barriers for your target market to get involved, and making it easy for them to enjoy the benefits of Pilates.
How can you do this?
Curate a Smooth Online Experience
You want your potential clients to find it easy to book their Pilates classes, or manage memberships online. To do this, you'll need to make it easy to find and book classes, pay online and manage their attendance or membership subscription.
Arbox Pilates studio management software integrates easily with all major online platforms and makes it easy to view, book and pay for your Pilates classes.
Offer Online Classes
Not everyone can attend your Pilates studio at their convenience. But... You can make it easy for them to access your Pilates classes with online streaming.
More and more fitness businesses are embracing remote streaming as a way to expand their service offering. And this also means that you can offer Pilates exercises to a range of clients beyond your geographic area.
Again, with Arbox, you can easily manage access to online Pilates classes and ensure clients are notified in good time when the class is about to start.
Try Before You Buy
Many people like the idea of a Pilates class, but might not be sure if they want to spend the money on classes. This is why, as part of a good Pilates business plan, you can offer a free or discounted trial for newbies.
This gives potential clients the opportunity to find out if they love Pilates, and obviously discover how great your Pilates studio is.
You could even offer specialized classes catering to beginners, kids, seniors and other niche audiences.
Scheduling Pilates Classes for Optimal Attendance
The art of scheduling Pilates classes can directly impact attendance rates, client satisfaction, and ultimately, your bottom line. By strategically organizing your class schedule, you can maximize attendance and create a consistent flow of clients.
But of course, how to do this for your own Pilates business will depend on many variables such as location, local competition and more.
To do this you will need to do some market research and also create a solid Pilates studio business plan to help you see the bigger picture.
Analyze Peak Hours and Client Preferences
One of the best ways to gain valuable insights into your clients' behavior and preferences is by analyzing attendance patterns and seeking feedback. Identify peak hours when clients are most likely to attend classes and adjust your schedule accordingly.
Using Pilates management software such as Arbox enables business owners to track attendance data and generate reports that inform your decision-making process. Additionally, encourage clients to provide input on class timing and types, ensuring that you are offering classes that suit their needs.
Offer a Variety of Class Timings
Flexibility is crucial for accommodating clients' diverse schedules. Pilates business owners should always consider offering a diverse range of class timings, including early mornings, evenings, and weekends.
By catering to different lifestyle preferences, you expand your potential client base and increase overall attendance. Arbox studio management software is invaluable in managing the complexity of multiple class schedules and ensuring optimal use of your studio space.
Class capacity and cancellations are inevitable aspects of running a Pilates studio business. Streamline this process by implementing an efficient waitlist management system through your Arbox Pilates studio management software.
This ensures that classes are consistently filled to maximum capacity, minimizing gaps and maximizing profitability. Additionally, communication tools within Arbox allow you to notify waitlisted clients promptly, fostering a positive customer experience and nurturing client loyalty.
Leveraging the Power of Social Media for Awareness
An impactful social media presence is an indispensable marketing tool in today's digital landscape.
By using social media platforms effectively, you can increase awareness of your Pilates studio business, engage with potential clients, and cultivate a loyal community. And who knows, you might become a fitness influencer on the way...
Establish Your Brand Voice and Share Engaging Content
Use your social media to create a unique brand voice that resonates with your target audience. Having a mixture of Instagram, TikTok or Facebook for your Pilates business will be an essential part of growing an audience and attracting potential clients.
To do this, share informative and engaging content across your social media platforms, offering expert advice, exclusive tips, success stories, and inspiration related to Pilates and overall wellness.
By consistently providing valuable content, you position your business as a trusted authority that clients turn to for guidance.
We've looked at this in detail, so take a look at our gym marketing guide.
Enhance Your Visual Appeal with High-Quality Imagery and Videos
Visual platforms like Instagram and YouTube offer immense potential for captivating your audience and establishing your authority.
Invest in creating high-quality visual content that showcases Pilates techniques, client transformations, and testimonials. Even though this will likely reach beyond your target market, having this brand reach can be a powerful tool as your Pilates business develops and evolves.
Aim to create striking visual content based on your Pilates classes, interviews or tutorials with your instructors and staff and user generated content from your loyal fans!
Engage and Connect with Your Audience
Social media is not merely a one-way communication channel. To grow and win fans, you'll need to actively engage with your audience by responding promptly to comments, inquiries, and reviews.
Foster a sense of community by showcasing client success stories, highlighting achievements, and offering special promotions or challenges exclusively through your social media platforms. This engagement strengthens client loyalty, expands your reach through word-of-mouth marketing, and positions your Pilates studio business as a vibrant hub of activity.
Collaborating with Local Businesses for Cross-Promotion
It's not just about your Pilates studio business. There are plenty of opportunities to partner with likeminded business owners in your area, even if they're competitors...
In fact, strategic partnerships with local businesses present valuable cross-promotional opportunities. This can include expanding your reach to attract new clients, or simple improving your brand exposure. A good example of this is partnering with a similar business such as a local gym or yoga business, and offering your Pilates expertise to help them expand their service offer. In return, you could offer exposure on your socials, or by giving them space in your Pilates studio.
Partnering with other businesses can create a powerful network that fuels your Pilates studio business growth.
Identify Complementary Businesses
Identify local businesses that cater to a similar customer demographic and share an interest in health, wellness, and an active lifestyle.
Seek collaborations with fitness centers, nutritionists, wellness boutiques, spa resorts, and other establishments that align with your business values.
Explore joint promotional campaigns, referral programs, or package deals that incentivize cross-promotion and attract new clients to your Pilates studio.
Contribute Through Collaborative Content
You will see this a lot on social media, especially Instagram and YouTube, where businesses collaborate to offer their expertise. You can share your expertise through informative and educational content that resonates with their audience, and attracts them to check out your profile.
Additionally, collaborate with local businesses on shared content projects, such as workshops or events that promote health, wellness, and the benefits of Pilates. This strengthens your credibility and expands your visibility within the local community.
Host Joint Events and Workshops
When you forge strong partnerships with local businesses, you can work to create memorable experiences for potential clients. One way to do this is to collaborate on joint events and workshops that showcase the synergies between your Pilates Studio and their businesses.
Explore themes like "Wellness Week" or "Fitness Expo" that combine the expertise and offerings of multiple businesses. These events not only attract new clients but also facilitate cross-referrals and create a supportive network within your local community.
Streamlining Your Pilates Studio Business Plan with Arbox
As part of any Pilates business plan, offering a smooth and efficient customer experience is going to be essential to attract and keep clients.
Arbox Pilates studio management software enables business owners to optimize everything from:
- Class scheduling
- Client communications
- Staff communication
- Payment processing and membership management
- Business performance data
- Financial tracking and reports
- Integrations with marketing tools, accounting software and more...
In short, Arbox is designed for fitness industry professionals such as Pilates studio business owners, like you.
Find out how Arbox can help you build a strong brand, attract more clients and manage your Pilates business plan.
Join a live demo to learn how Arbox can help get organized and provide an amazing client experience.